Research + Strategy
June - August 2018
App Design / Interaction
From busy professionals to people working from home, pet owners could benefit by having their companion animal’s food delivered to their door. Not everybody owns a car or can afford to rent one, and pet food can be heavy when it comes in large bags. It can also spoil if it’s raw if a person does not get home in time or if they purchased it on their way to work and did not store it properly throughout the day.
The question then becomes:
"How might we design a robust product for busy professionals and people-on-the-go, as well as mobility-impaired persons, that enables them to order pet food and have it delivered in a timely manner and proper storage conditions?"
The goal is to give pet owners an easy to use platform through which pet food and other related products can be delivered to their domicile. One possible way is to have a smartphone application that works in a similar way to Foodora, UberEats or Skip the Dishes.
Product Vision Board
The motivation behind this project is making it easy for busy professionals and people with disabilities to acquire the necessary food for their pets. If the people in the target audience can have their pet food delivered to their door, they can have more quality time to spend with their companion animal(s), it would reduce the risk of injury caused by carrying large bags of food, and would insure proper storage of raw food during transportation.
There are many food ordering apps for people, therefore the concept is not new and most users are quite familiar with how these work. In this case, it’s about filing a gap in this particular market. Similar to UberEats, a small delivery fee can be charge to the customer or it could be included in the price of the food.
For a comprehensive look at this enterprise, please check Kibl Capstone Project